An optimized retail media strategy for American Crafts led to success on Michaels.com
Family-owned, home textile company, Łóżkoholicy, grew from a small craft store in their native Poland, to a well-established household brand since being founded in 1989. For over three decades, the company maintained their competitive prices and came out with various collections of high-quality and unique products, including bedding, quilts, sheets, towels, and blankets.
Łóżkoholicy discovered only about 2-3% of people visiting their online store actually made a purchase, so they set out to reach those who didn’t make a purchase, as well as drive new visitors to their site. Łóżkoholicy partnered with Criteo to build display advertising campaigns that would retain existing customers and increase new website traffic.
Service and customer satisfaction have always been important to Łóżkoholicy. During the global pandemic they noticed that there was heightened demand for bedding as showcased in Criteo’s Coronavirus Impact Dashboard. Łóżkoholicy decided they wanted to bring value to consumers who were staying at home by creating a display campaign that would highlight their bed linens, which are perfect for a cozy night in.
By leveraging Criteo’s real-time, first-party data and renowned AI Engine, Łóżkoholicy could reach users at the precise moment they were ready and willing to discover new brands. This opened the door for Łóżkoholicy to increase their brand awareness and engage with users that never heard of them before.
The Criteo engine is powered by behavioral data of two billion monthly shoppers and their online behaviors across 120+ intent signals to constantly optimize campaign to achieve maximum results. The engine introduced Łóżkoholicy to more than one million new users by displaying 9.9 million banners in the right place and time. The algorithm effectively maintained average store conversions and basket values while doubling the number of unique users to their site. Criteo’s campaign brought quality traffic to their online store, resulting in 790 transactions with a total gross value of €25,000 in the first month.
Łóżkoholicy’s Marketing Director and head of IT, Sebastian Szulawa, says, ‘’Thanks to Criteo’s full-funnel offering, we have a second chance to encourage users to buy — and the results show it is working very well. The consideration campaign turned out to be a real added value. Proper display advertising has significantly increased conversions and business turnover.’’
Within one month of launching their consideration campaign, Łóżkoholicy saw an increase in revenue of 102%.
Łóżkoholicy owner and CEO, Paweł Orzyowski says, “After a short time of partnering with Criteo, they offered us a new solution to acquire new customers. The tool helps to precisely identify and track new customers based on personalized product recommendations and focuses on cost efficiency. With the tool Criteo offers we can easily manage all our campaigns and increase our budget to attract new customers.”
Find out what we can do for you.