An optimized retail media strategy for American Crafts led to success on Michaels.com
Based in Manchester, England, Fluid Commerce is an ecommerce growth agency, focused on building and expanding successful online stores for their clients. With over 10 years of ecommerce experience, they’ve helped many mid-market to enterprise retailers across verticals including home and garden, fashion and apparel, jewelry and accessories, health and beauty, and B2B.
While these clients may be very different, they have common goals: increase revenue and brand awareness. And when it comes to their digital advertising strategy, Fluid Commerce’s clients want more returning customers, more new traffic to their site, and increased brand engagement.
Fluid Commerce and Criteo partner to create relevant, dynamic display advertising campaigns that speak to client’s customers across the funnel. Using advanced AI, Criteo finds new audiences who are most likely to engage with Fluid Commerce’s clients, as well as identify which existing customers are likely to re-engage.
Why did Fluid Commerce partner with Criteo? Head of Performance Marketing, Nick Handley, says, “We tested out other digital platforms but did not see great results. From looking on well-known publisher websites, we saw Criteo ads taking all the desirable placements which led us to wanting to see how our clients could show up more on these sites and placements.”
He goes on to say, “The ad creatives looked more engaging than Google’s ad generator and it was great that our clients didn’t need to build the ads themselves.” Leveraging dynamic creative formats and Criteo’s team of dedicated experts helps Fluid Commerce optimize advertising strategies for their clients across the entire customer journey, increasing relevance at every touchpoint.
Fluid Commerce also takes advantage of Criteo Partners, a training and certification program which provides agencies with the tools and support they need to accelerate their business — and their clients’ businesses — forward.
Regarding Criteo Partners, Selina Patel, Fluid Commerce’s PPC Manager says, “The training has provided us with resources for the wider team and our clients too. It has given us a better understanding into how the platform works from an automation perspective, as well as how to fully utilize the ad formats and reporting features.”
When looking towards the future, Patel says, “Criteo is now fully integrated into our service offering and is the platform we suggest to clients that want to take their growth to the next level.”
Find out what we can do for you.